BBPS COU

BBPS infrastructure layer for India’s bill payments ecosystem

Whether you’re a bank building your BBPS COU or a platform giving your customers bill payments — Setu is the rail both run on. Launch faster, collect more, spend less on operations.

#1 BEST-PERFORMING TSP

TRUSTED BY BANKS AND PLATFORMS

Axis Bank logoCanara Bank logoIndusInd Bank logoCRED logoZestMoney logoUjjivan Small Finance Bank logoIIFL Finance logo

PROVEN AT SCALE

What running on Setu looks like at scale

22%

Market Share

₹6,000+ Cr

Monthly GTV

3 crore

Monthly Transactions

1,000+

Active Billers

100%

Uptime, last 6 months

TWO WAYS IN

One BBPS platform. Two ways in.

Banks build their COU. Agent Institutions plug into it. Same infrastructure, highest reliability.

BBPS COU

Become a COU that leads the category, not one that catches up to it.

For banks building their own Customer Operating Unit on Bharat Connect.

  • First to market, always — WhatsApp bill payments, enterprise bill payments and cross-border, before the ecosystem catches up

  • Become the Agent Institution’s growth partner — fastest AI onboarding, low-code/no-code, for quick revenue

  • Built for digital leadership — scalable, resilient infrastructure with zero downtime and a compliance-ready partner

  • Out-of-the-box capabilities — direct NPCI connectivity (Plan MDM/UPMS), agent dashboard and reports, split settlements, advanced analytics, always-current NPCI certifications

BBPS COU

Become a COU that leads the category, not one that catches up to it.

For banks building their own Customer Operating Unit on Bharat Connect.

  • First to market, always — WhatsApp bill payments, enterprise bill payments and cross-border, before the ecosystem catches up

  • Become the Agent Institution’s growth partner — fastest AI onboarding, low-code/no-code, for quick revenue

  • Built for digital leadership — scalable, resilient infrastructure with zero downtime and a compliance-ready partner

  • Out-of-the-box capabilities — direct NPCI connectivity (Plan MDM/UPMS), agent dashboard and reports, split settlements, advanced analytics, always-current NPCI certifications

BBPS COU

Become a COU that leads the category, not one that catches up to it.

For banks building their own Customer Operating Unit on Bharat Connect.

  • First to market, always — WhatsApp bill payments, enterprise bill payments and cross-border, before the ecosystem catches up

  • Become the Agent Institution’s growth partner — fastest AI onboarding, low-code/no-code, for quick revenue

  • Built for digital leadership — scalable, resilient infrastructure with zero downtime and a compliance-ready partner

  • Out-of-the-box capabilities — direct NPCI connectivity (Plan MDM/UPMS), agent dashboard and reports, split settlements, advanced analytics, always-current NPCI certifications

AGENT INSTITUTION

Bring bill payments to the app your customers already use.

For platforms adding BBPS bill payments without building their own infrastructure.

  • Every biller, one app — pay 20,000+ billers across every category inside your own app, with no separate biller integrations

  • Built to scale, zero disruption — 3 crore+ transactions a month, sub-50ms P90 latency, 900+ RPS and ~100% uptime

  • Fastest onboarding — average go-live of 2–3 weeks, with an API playground, real-time dashboard and full transparency from day one

  • Out-of-the-box capabilities — automated settlement and reconciliation, effortless COU compliance, real-time monitoring and fraud alerts, monthly reports and audit support

AGENT INSTITUTION

Bring bill payments to the app your customers already use.

For platforms adding BBPS bill payments without building their own infrastructure.

  • Every biller, one app — pay 20,000+ billers across every category inside your own app, with no separate biller integrations

  • Built to scale, zero disruption — 3 crore+ transactions a month, sub-50ms P90 latency, 900+ RPS and ~100% uptime

  • Fastest onboarding — average go-live of 2–3 weeks, with an API playground, real-time dashboard and full transparency from day one

  • Out-of-the-box capabilities — automated settlement and reconciliation, effortless COU compliance, real-time monitoring and fraud alerts, monthly reports and audit support

AGENT INSTITUTION

Bring bill payments to the app your customers already use.

For platforms adding BBPS bill payments without building their own infrastructure.

  • Every biller, one app — pay 20,000+ billers across every category inside your own app, with no separate biller integrations

  • Built to scale, zero disruption — 3 crore+ transactions a month, sub-50ms P90 latency, 900+ RPS and ~100% uptime

  • Fastest onboarding — average go-live of 2–3 weeks, with an API playground, real-time dashboard and full transparency from day one

  • Out-of-the-box capabilities — automated settlement and reconciliation, effortless COU compliance, real-time monitoring and fraud alerts, monthly reports and audit support

BANK RESULTS

What partners have achieved on Setu

AXIS BANK

Grew from #14 to #2 on BBPS, with 20M+ monthly transactions

AXIS BANK

Grew from #14 to #2 on BBPS, with 20M+ monthly transactions

CANARA BANK

Seamless integration with 7+ COU channels, in record time

CANARA BANK

Seamless integration with 7+ COU channels, in record time

CRED

#4 COU with 30M monthly transactions, supporting 900+ RPS

CRED

#4 COU with 30M monthly transactions, supporting 900+ RPS

FOR AGENT INSTITUTIONS

Become the AI-first choice COU partner

Clean COU APIs

Developer-friendly, with granular agent configuration.

Clean COU APIs

Developer-friendly, with granular agent configuration.

Real-time updates

Instant alerts on configuration and MDM changes.

Real-time updates

Instant alerts on configuration and MDM changes.

Plan MDM APIs

#1 in India for real-time plan updates.

Plan MDM APIs

#1 in India for real-time plan updates.

Full-stack dispute resolution

Swift and comprehensive dispute management.

Full-stack dispute resolution

Swift and comprehensive dispute management.

On-demand biller MDM changes

Dynamic flexibility with real-time updates.

On-demand biller MDM changes

Dynamic flexibility with real-time updates.

Updated biller logos

Mobile and web-ready, always current.

Updated biller logos

Mobile and web-ready, always current.

WHO WE SERVE

Industries we serve

Lenders & NBFCs

Collect EMIs at the lowest cost. Reach every borrower, on the app they already use.

Lenders & NBFCs

Collect EMIs at the lowest cost. Reach every borrower, on the app they already use.

Utilities

Digitise bill collection at scale — electricity, water and gas — with real-time reconciliation.

Utilities

Digitise bill collection at scale — electricity, water and gas — with real-time reconciliation.

Insurance

Get paid for monthly and annual premiums with fewer lapses and easier renewals tracking.

Insurance

Get paid for monthly and annual premiums with fewer lapses and easier renewals tracking.

Online Subscriptions

Collect recurring subscription fees without building your own payment stack.

Online Subscriptions

Collect recurring subscription fees without building your own payment stack.