BBPS COU
BBPS infrastructure layer for India’s bill payments ecosystem
Whether you’re a bank building your BBPS COU or a platform giving your customers bill payments — Setu is the rail both run on. Launch faster, collect more, spend less on operations.
#1 BEST-PERFORMING TSP
TRUSTED BY BANKS AND PLATFORMS














PROVEN AT SCALE
What running on Setu looks like at scale
22%
Market Share
₹6,000+ Cr
Monthly GTV
3 crore
Monthly Transactions
1,000+
Active Billers
100%
Uptime, last 6 months
TWO WAYS IN
One BBPS platform. Two ways in.
Banks build their COU. Agent Institutions plug into it. Same infrastructure, highest reliability.

BBPS COU
Become a COU that leads the category, not one that catches up to it.
For banks building their own Customer Operating Unit on Bharat Connect.
First to market, always — WhatsApp bill payments, enterprise bill payments and cross-border, before the ecosystem catches up
Become the Agent Institution’s growth partner — fastest AI onboarding, low-code/no-code, for quick revenue
Built for digital leadership — scalable, resilient infrastructure with zero downtime and a compliance-ready partner
Out-of-the-box capabilities — direct NPCI connectivity (Plan MDM/UPMS), agent dashboard and reports, split settlements, advanced analytics, always-current NPCI certifications

BBPS COU
Become a COU that leads the category, not one that catches up to it.
For banks building their own Customer Operating Unit on Bharat Connect.
First to market, always — WhatsApp bill payments, enterprise bill payments and cross-border, before the ecosystem catches up
Become the Agent Institution’s growth partner — fastest AI onboarding, low-code/no-code, for quick revenue
Built for digital leadership — scalable, resilient infrastructure with zero downtime and a compliance-ready partner
Out-of-the-box capabilities — direct NPCI connectivity (Plan MDM/UPMS), agent dashboard and reports, split settlements, advanced analytics, always-current NPCI certifications

BBPS COU
Become a COU that leads the category, not one that catches up to it.
For banks building their own Customer Operating Unit on Bharat Connect.
First to market, always — WhatsApp bill payments, enterprise bill payments and cross-border, before the ecosystem catches up
Become the Agent Institution’s growth partner — fastest AI onboarding, low-code/no-code, for quick revenue
Built for digital leadership — scalable, resilient infrastructure with zero downtime and a compliance-ready partner
Out-of-the-box capabilities — direct NPCI connectivity (Plan MDM/UPMS), agent dashboard and reports, split settlements, advanced analytics, always-current NPCI certifications

AGENT INSTITUTION
Bring bill payments to the app your customers already use.
For platforms adding BBPS bill payments without building their own infrastructure.
Every biller, one app — pay 20,000+ billers across every category inside your own app, with no separate biller integrations
Built to scale, zero disruption — 3 crore+ transactions a month, sub-50ms P90 latency, 900+ RPS and ~100% uptime
Fastest onboarding — average go-live of 2–3 weeks, with an API playground, real-time dashboard and full transparency from day one
Out-of-the-box capabilities — automated settlement and reconciliation, effortless COU compliance, real-time monitoring and fraud alerts, monthly reports and audit support

AGENT INSTITUTION
Bring bill payments to the app your customers already use.
For platforms adding BBPS bill payments without building their own infrastructure.
Every biller, one app — pay 20,000+ billers across every category inside your own app, with no separate biller integrations
Built to scale, zero disruption — 3 crore+ transactions a month, sub-50ms P90 latency, 900+ RPS and ~100% uptime
Fastest onboarding — average go-live of 2–3 weeks, with an API playground, real-time dashboard and full transparency from day one
Out-of-the-box capabilities — automated settlement and reconciliation, effortless COU compliance, real-time monitoring and fraud alerts, monthly reports and audit support

AGENT INSTITUTION
Bring bill payments to the app your customers already use.
For platforms adding BBPS bill payments without building their own infrastructure.
Every biller, one app — pay 20,000+ billers across every category inside your own app, with no separate biller integrations
Built to scale, zero disruption — 3 crore+ transactions a month, sub-50ms P90 latency, 900+ RPS and ~100% uptime
Fastest onboarding — average go-live of 2–3 weeks, with an API playground, real-time dashboard and full transparency from day one
Out-of-the-box capabilities — automated settlement and reconciliation, effortless COU compliance, real-time monitoring and fraud alerts, monthly reports and audit support
BANK RESULTS
What partners have achieved on Setu

AXIS BANK
Grew from #14 to #2 on BBPS, with 20M+ monthly transactions

AXIS BANK
Grew from #14 to #2 on BBPS, with 20M+ monthly transactions

CANARA BANK
Seamless integration with 7+ COU channels, in record time

CANARA BANK
Seamless integration with 7+ COU channels, in record time

CRED
#4 COU with 30M monthly transactions, supporting 900+ RPS

CRED
#4 COU with 30M monthly transactions, supporting 900+ RPS
FOR AGENT INSTITUTIONS
Become the AI-first choice COU partner
Clean COU APIs
Developer-friendly, with granular agent configuration.
Clean COU APIs
Developer-friendly, with granular agent configuration.
Real-time updates
Instant alerts on configuration and MDM changes.
Real-time updates
Instant alerts on configuration and MDM changes.
Plan MDM APIs
#1 in India for real-time plan updates.
Plan MDM APIs
#1 in India for real-time plan updates.
Full-stack dispute resolution
Swift and comprehensive dispute management.
Full-stack dispute resolution
Swift and comprehensive dispute management.
On-demand biller MDM changes
Dynamic flexibility with real-time updates.
On-demand biller MDM changes
Dynamic flexibility with real-time updates.
Updated biller logos
Mobile and web-ready, always current.
Updated biller logos
Mobile and web-ready, always current.
WHO WE SERVE
Industries we serve

Lenders & NBFCs
Collect EMIs at the lowest cost. Reach every borrower, on the app they already use.

Lenders & NBFCs
Collect EMIs at the lowest cost. Reach every borrower, on the app they already use.

Utilities
Digitise bill collection at scale — electricity, water and gas — with real-time reconciliation.

Utilities
Digitise bill collection at scale — electricity, water and gas — with real-time reconciliation.

Insurance
Get paid for monthly and annual premiums with fewer lapses and easier renewals tracking.

Insurance
Get paid for monthly and annual premiums with fewer lapses and easier renewals tracking.

Online Subscriptions
Collect recurring subscription fees without building your own payment stack.

Online Subscriptions
Collect recurring subscription fees without building your own payment stack.